The cosmetics industry has now become a multi-billion dollar industry. If you enter any shop, you will be amazed at the varied range of cosmetics available in trendy packages adorning the shelves in the cosmetics section. From skin care to hair care, creams, perfumes, lotions, lipsticks to bath oils, there is a whole range to meet your beauty requirements. Making the best product is not enough, how attractively you package it is also important. Cosmetic packaging speaks volumes about the product inside.
Cosmetic manufacturers are waking upto the fact that attractive and effective packaging is a valuable strategy for marketing the product as it creates a familiarity between the consumer and the brand. There are so many cosmetic brands and products available to today that manufacturers need to come up with different marketing strategies to stay on top to enhance their market value and ROI. This also helps the manufacturers in creating an identity of their own in the flourishing cosmetics industry.
Brand Recall – The uniqueness of the product can be reflected in its packaging. It helps companies not only in building a distinctive identity of their own but also helps customers differentiate them from their competitors. These packaging’s are not designed for protection of the product alone but also for aesthetic beauty. By using unique and interesting colors, textures and materials, you can make your packaging creative and attractive so that it stand out and speaks for itself.
Product Awareness – Effective communication is important. A well-packaged product is not enough; it should have instructions in multiple languages and also carry details such as quantity, price, lot number, manufacturing and expiration dates, color, and ingredients, creating an awareness about the product that is being sold.
Protection- A well-packed cosmetic product, irrespective of whether it is lotion pump or a tube or air pump, should protect and preserve its contents from contamination. Customer is looking for products that can protect their skin and at the same time add beauty; hence, great care must be taken to protect the products during storage, transportation, and distribution. A good packaging can protect from the cosmetic from getting contaminated due to climatic effects, hazardous chemicals, infestation and so on.
Cosmetic packaging manufacturers are exploring other possibilities for reducing their carbon footprint as much as possible by adopting organic lifestyle in packaging. Companies today are making radical changes in cosmetic packaging and taking different approaches when it comes to adopting environmentally friendly products and focusing on eco-friendly options. The most preferred materials that are currently used for packaging organic cosmetics include glass, aluminum, paper, bamboo, and wood etc. These are recyclable, bio-degradable, and non-polluting.
These products will allow for consumers to recycle the bottles and containers upon full usage of the cosmetic product inside, to help alleviate the amount of cosmetic products being dumped in our landfills on an annual basis.
So you should be careful enough in choosing the right cosmetic packaging for your product depending on the usage as well as market trends.
If all enterprises involved with wholesale cosmetic packaging are careful enough in choosing the right cosmetic packaging for their product depending on usability and market trend, they can contribute to the greener planet. Thus, today cosmetic packaging is not just a container or box; it is more about effectiveness of brand and communication for successful merchandising.